The Changing Face of PR: The Rise and Rise of Blogger Relations is a timely topic given the continual fragmentation and evolving media landscape. The panelists included Michelle Palmer, Managing Director of 360 Immerse; Natalie Birt, Creator and Chief Writer of Mummy Smiles; and Valerie Khoo, Ambassador of Best Australian Blogs Competition, founder of Australian Writers’ Centre and co-founder of SocialCallout.com.