This Friday (August 1st) marks the 21^st anniversary of Jeans 4 Genes Day and to get you into the spirit, we speak with jean queen Adrienne Famlonga (aka Jeanswest’s Product Developer Denim) about their support of the initiative and the dos and don’ts of office denim.

P.S. We have five $100 Jeanswest vouchers to give away – scroll down for more info.

Why is Jeanswest so passionate about Jeans 4 Genes Day? 

Jeanswest is so excited to be the official denim sponsor for Jeans for Genes Days – especially as it is their 21^st anniversary this year! We are obviously massive fans of jeans and we absolutely love that we are able to support a fantastic cause just by wearing something we are already so passionate about! Jeans for Genes Day is a national day when people wear their jeans to raise much-needed funds for research into birth defects and diseases such as cancer, epilepsy, and a range of genetic disorders. Every dollar raised on the day helps scientists at Children’s Medical Research Institute discover treatments and cures, to give every child the opportunity to live a long and healthy life – what could be a better cause than that.

As a denim specialist, what trends are you seeing for jeans at the moment (colour, fit, style etc)?

The New ‘Slim Boyfriend’ silhouette is a huge trend for the season.  It’s a slimmer, sexier version of the boyfriend fit and the perfect jean for the season, worn rolled up to a crop length. We’re seeing this trend coming through in authentic vintage washes including ripped and repaired.  White denim is also really key for the season as well as bright blue indigo – we are loving these colours in a 7/8 style as they are great with boots in cooler weather and then they also work really well in warmer weather when you are transitioning in to sandals.

How can we wear denim to the office without looking too casual? Do you have any tips?

Style your jeans up with a cute blazer or cropped knit and pop on a pair of cute stiletto pumps for a sleek yet playful look. This works with many looks from the boyfriend jean to skinny fit. The key is to add an element of class with the footwear- this could make or break the outfit!

Can you debunk some of the most common denim legends for us?

There are many crazy myths out there, and while I’m not sure that all of them have been proven to work, all I can say is that the more you wash your jeans, the more the indigo dye will wash out, so the less they are washed, the longer the colour will last!

Freezing your jeans instead of washing them, wearing them in a bath… these are all gimmicks and do not really make a big difference to the garment. My tip would be to try and keep your washing to a minimum, always wash and dry inside out in the shade, and avoid using the dryer where possible, as this will damage and weaken the fibres over time.

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